I can’t help but feel that one of the defining key principles in a Micro-Nationals armoury of tricks and techniques, is that we will connect on a much more emotional level with our customers.

As I have said before (and I’m going to say it again, and again) it’s important to remember that, above all else, we are running businesses. As such they must/shall be business entities, and ultimately make a profit.

But this sense of community, of being an intrinsic part of the “whole” is what distinguishes Micro National companies, from mere companies.

I was reminded of this in a rather nice post over on copyblogger. Well said.